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ASDA has launched a campaign calling for a reduction in VAT on 100% fruit juices and smoothies to bring an end to a tax which unfairly penalises people for choosing healthier options. |
Why is VAT an issue?
Under current tax law, people pay zero VAT on ‘essential’ foods and drinks such as milkshakes, frozen pizzas and chips but 17.5% on ‘luxury’ items such as smoothies and 100% fruit juices. ASDA is calling for this to be reduced to 5%, which is the minimum allowed under EU law.
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Why are we supporting the campaign?
Getting a healthy balanced diet with at least 5 portions of fruit and veg can be difficult for some people, juices and smoothies count towards this healthy diet which can help prevent against heart disease.
We want to help ASDA get as many names on the petition as possible to make sure that it's as easy for everyone to make healthy choices, to help the campaign by adding your name to the petition at Downing Street.
Click here to go to the ASDA site where you can link through to sign the online petition.
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