Heart Research UK has been chosen as the nominated charity for the Yorkshire Bicycle Show on 20-22 September.
The Yorkshire Bicycle Show is the first of its kind in Leeds and will be held at Leeds Town Hall, already the focus of so many cyclists’ eyes as it prepares to play host to the Tour de France’s Le Grand Depart next year.
The link with Heart Research UK will mean that proceeds from a roller racing event and £2 from every piece of Yorkshire Bicycle Show merchandise will go to the charity.
The national charity also supports cycling, as exercise is good for your heart. It is one of the easiest ways to fit exercise into your daily routine and has widespread fitness and cardiovascular benefits. A low impact exercise, cycling is easier on your joints than running and is a great workout for the legs and upper body as well as the heart.
The Yorkshire Bicycle Show will celebrate the county’s cycling heritage as well as showcasing innovations from the region’s bicycle companies and manufacturers. It will give the region’s cyclists the opportunity to see these innovations first hand, from never-before-seen hand-built frames, to accessories, clothing and bags.
As well as familiar brands, the Show will also give smaller, independent companies the chance to showcase their wares, giving visitors a real range of cutting-edge cycling products and designs.
An independent project, the Show is organised by Yorkshire cyclists in collaboration with local businesses to bring visitors the best that UK cycling has to offer.
The inaugural exhibition this September ties in with the finishing stage of the Tour of Britain and will lay the foundations for a bigger, annual event beginning in summer 2014, to coincide with the Tour de France Grand Départ in Leeds when tens of thousands of cycling fans will descend on the region to follow the race and soak up the festival atmosphere.
The ticketed Show will welcome a wide range of exhibitors allowing the public to enjoy a variety of cycling related products and events whilst of course keeping up with the final efforts in the Tour of Britain race.
Check out their website for more details: http://yorkshirebicycleshow.co.uk/
You can also follow Heart Research UK on Twitter: @heartresearchuk or become a fan of our Facebook page: http://www.facebook.com/pages/Heart-Research-UK/10733061906
For further information contact Chris Child on 0113 297 6207