New project with charity Heart Research UK
Irish Premier League club Crusaders have teamed up with Heart Research UK and the SUBWAY® sandwich franchise to launch a scheme to improve the heart health of people in North Belfast.
The area is one of the most deprived parts of Northern Ireland, and the club will reach out to young people and the wider local community to show them how to improve their heart health through organised fitness activities and lessons on how to prepare healthier meals.
The year-long Crusaders Youth Pulsation project – funded by a SUBWAY® Heart Research UK Healthy Heart Grant of £9,548 - will aim to reach nearly 700 people through organised sessions focussing on fitness and health in an effort to get more people to think about their hearts and improving their lifestyles.
A quarter of people in the Crusaders FC catchment area are aged between five and 25 and the area is in the top 14% of deprived areas in Northern Ireland.
Neil McMaster, Director of Youth Football at Crusaders, said: “We are delighted to have received grant support from SUBWAY® Heart Research UK, and this will enable us to educate both our players, coaches and parents in healthy eating. It will help us to get the message across to the community about the importance of looking after their hearts through exercise and improved diet.”
The Crusaders Youth Pulsation Project will run for a year and the club will also be involved in the Subway® Helping Hearts™ Family 5K event at Ormeau Park, Belfast on 8 September along with the project’s our own organised walk next April.
Among the aims of the Pulsation project are to:
• increase awareness of the “body and mind centred” approach to a healthy heart – nutrition, lifestyle choices and mental wellbeing
• increasing participants’ understanding of the causes and signs of heart disease
• providing practical opportunities for young people to increase their fitness levels and eat healthily
• encourage involvement in fun activities to increase active participation
Barbara Harpham, National Director of Heart Research UK said: “The generous people of Northern Ireland have raised money for us locally allowing us to spend it locally, and nearly 700 people will now get more help to live healthier, happier and longer lives thanks to the Crusaders project.
“We’re also looking forward to see people at the Helping Hearts Family 5K event in Belfast’s Ormeau Park on 8 September for a great heart-healthy day out also made possible by local fundraising.”
Manaaz Akhtar, Head of Marketing for SUBWAY® stores in the UK and Ireland, says: “The SUBWAY® brand is committed to encouraging a more active lifestyle and we are delighted to be able to offer the Crusaders Youth Pulsation Project to the local community in Belfast. SUBWAY® stores in Belfast have worked hard at fundraising so it is great to see this initiative come to fruition.”
Photo caption: Keith McCauley (Crusaders Youth Committee), Jimmy McMurran (Mini Hatchets Coach), Shaw Coard (Mini Hatchets Coach), Mervyn Knox (Crusaders Youth Committee), Stephen Baxter (Crusaders Manager), Gary Pullen (SUBWAY Northern Ireland) with members of the Under-9’s Mini Hatchets players.
You can also follow Heart Research UK on Twitter: @heartresearchuk or become a fan of our Facebook page: http://www.facebook.com/pages/Heart-Research-UK/10733061906